How Well is Your Marketing Working?

Have you given any thought as to why your Real Estate marketing isn't working for you as well as you might like it to?

Some believe it is because of the thousands of messages we're bombarded with everyday, we are conditioning ourselves to disregard the "fluff" and only pay attention to the relevant words or relevant message. If you are of the school of thought that believes "repetition builds response", sorry, but schools out! People recognize your message for what it is and disregard it before the message makes an impact or the branding takes effect.

What should you do? Again there are many differing opinions on this as well, but the simple solution seems to be: make your message relevant, and make it easily available!!

Of course you can advertise that you have published free reports that can save home buyers thousands, but if you make your prospect spend five minutes registering, you'll lose many of them, especially the younger buyers. No one really cares if you're the number one agent, or if you know "Our Town" best. People will see your for sale signs and your sold signs on lawns, and that will drive them to your website or to your corporate website.

Once there, they will be able to see all your listings and all your recent solds. They can download your free reports, or review your helpful hints. You can direct them to your "Blog" about life and real estate in Our Town".

Don't have a Blog or a good website? Then you had better work your referrals. But if you do have something of interest for prospective home buyers, or information they might want regarding the community, schools, things to do, etc., give it away free, no strings attached.

They'll thank you for it by sending you an email or calling you. And most importantly, it's all about them, not about you!